At the Gala, we award life-changing scholarships.

These students are already making their mark on the industry. You'll not only get to meet them, but you'll watch some of them get the surprise of a lifetime. Join us in January to meet retail's future leaders! We have a feeling you'll be seeing some (if not all) of these exceptional students down the line.


The pinnacle achievement for students at NRF member schools who are pursing retail careers.

This scholarship program is a perfect fit for students who have the skills, insights and interest to be successful in the retail industry. In 2017, 49 students received travel scholarships to attend NRF's Retail's BIG Show and 25 semi-finalists were selected to attend the NRF Foundation Gala. The top recipient received a $25,000 scholarship and four finalists received a $10,000 scholarship.



A business-case team competition for NRF Student Association members, generously supported by KPMG LLC.

Students highlight their creativity and business acumen through developing 20 page pitch presentations, 90 second pitch videos and mock websites to convince retail executives why and how their STORY theme should be produced. This year, 28 teams entered the competition and three teams were recognized as finalists. The teams chose one of the following themes to focus on: Travel, Made In America or Sensory. Of the final teams, each team member was rewarded with a trip to NRF's Retail's BIG Show and up to a $5,000 scholarship.


Meet the 2017 Student Challenge Finalists!

Read more about our Student Challenge.



Read about our other scholarship programs.